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CASE STUDY
Roomely
SECTOR
Plantation shutters, UK distribution
PRODUCT
Roomely
ENGAGEMENT
Design and build, ongoing
HEADLINE OUTCOME / SURVEY BOOKINGS FROM THE WEBSITE
+60%

Roomely lets a homeowner see plantation shutters on their own window before a surveyor visits. Built for the UK's leading shutter distributor and offered to every retailer in their network.

CLIENT
The UK's leading plantation shutter distributor
BUILT
Room visualisation tool
Indicative pricing from each retailer's rates
Retailer white-label and embed
Lead capture to the retailer's inbox
SERVICES USED
Bespoke software development →
01 / THE SITUATION

Shutters are a considered purchase. Most customers cannot picture how a style or colour will look in their own room, so the sale depends on a home survey. Retailers were sending surveyors to homes where the customer was still undecided, and losing others who never got that far.

02 / WHAT WAS IN THE WAY

Off-the-shelf visualisers showed shutters on stock photos of someone else's house. The distributor wanted something for its own products, in the customer's own room, that hundreds of independent retailers could put on their own websites without any technical work.

03 / WHAT WE DID

We built Roomely. The customer uploads a photo of their window, marks its corners, and picks a style, louvre size and colour from the distributor's range. The shutters are drawn onto the photo in perspective. They add rough measurements, see an indicative price from that retailer's own rates, and book a home survey.

Each retailer gets their own branded version on their own domain, sets their own prices, and has every enquiry land in their inbox.

FIG 1 / WHAT THE RETAILER OFFERS
Roomely on a retailer's website. The homeowner's own window, shown with shutters fitted, before anyone visits.
Roomely home page: let homeowners price their shutters before you visit, beside a photo of a window with shutters fitted
FIG 2 / HOW IT WORKS
Four steps for the customer: choose, measure, see a price, book a survey. For the retailer: their own address and branding, their own rates, a leads dashboard, and every survey request in their inbox.
Roomely's four customer steps and the list of what each retailer gets
04 / WHAT CHANGED
SURVEY BOOKINGS FROM THE WEBSITE
+60%
UK RETAILERS USING IT
100+
A NEW VISUALISATION, ON AVERAGE, EVERY
20 min

Customers who can't picture your product? Book a 30 minute call.

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